This December, Fred Perry will celebrate its 60th anniversary as an icon of fashion and a contemporary fashion and sports heritage brand with a unique place in British style history that is easily recognizable around the world.
The brand has grown with unparalleled closeness alongside British subcultures over the last six decades, and to celebrate its unique relationship with music and counterculture, Fred Perry will be throwing an all-day party that includes a selection of acclaimed musicians and artists and a host of activities with a British flair.
UK band Citizens! are set to kick off the party in Singapore, making their Asian debut with a series of Fred Perry 60th Anniversary celebrations around the region. The line-up also includes Singapore bands MUON, The Great Spy Experiment, The Fast Colors feat. X’Ho, Obedient Wives Club, DJ collective Poptart, and more.
A series of six commissioned documentaries by legendary cult figure Don Letts will also be screened exclusively at the event to give context to the significant milestone. The film showcases Fred Perry’s 60 year association with underground subcultures which span from the Mods, Skinheads, Suedeheads, Rude Boy, Northern Soul, Two Tone to Brit Pop and Indie.
And if that’s not enough, more than 15 specially curated stalls will be set up in a street-style market selling eclectic vintage collectibles, home accesseries, artisinal crafts, and British grub and drinks, and classic carnival games will be reinvented with a twist.
Fred Perry 60th Anniversary Party
Sunday, 2 Dec 2012
4pm – 11pm
More details to be released on the official Fred Perry Singapore page.